For: Nightingale Bicycles (placeholder client)
Blog · ~240 words · editor signed off
For most of November, our workshop is full of the same five repairs. Brake pads that ground through in the wet, chains that stretched over the summer and never got checked, rims that took a knock off a kerb and are starting to skip under load. None of them are exotic. None of them need a new bike.
We stock the parts because we know they’re coming, and we tell customers the same thing every year: a £65 winter service booked in December usually saves the £220 hub rebuild that shows up in March when nobody bothered to look at the bike again.
We started sending a short reminder note to every customer who bought from us in the last three winters. Half of them booked. The other half ride past the shop in spring with a brake that still squeals.